Why “Book a Call” Is the Worst CTA for B2B Lead Generation in 2026 (And What We Use Instead)
For years, “Book a Call” has been treated as the safest call-to-action in B2B marketing. It shows intent. It feels direct. It promises a sales conversation. But in 2026, that button is quietly killing conversions. We see it every day, companies driving decent traffic, running solid ads, even ranking well on search. Yet leads stall. […]