A sales funnel is a visual representation of the journey that a potential customer takes from awareness of your product or service, through consideration and decision-making, to ultimately making a purchase. The goal of a sales funnel is to guide potential customers through this process as efficiently and effectively as possible, leading to higher conversion rates and ultimately more sales. In this article, we will explore how to create sales funnel offers that generate leads and sales.
If the elements of a sales funnel are put under forced prioritization, the most important one would be the offer. The aim is to give an offer that your potential customers would not be able to resist. The offer is what you use to snag potential customers’ attention. It’s what you put first and foremost in every content of your marketing strategies.
The aim is also connected to two more vital factors: identifying your ideal buyer and clarifying the call-to-action (CTA) you want them to do. Before you can create the offer, you must first identify your ideal buyer.
Who is Your Ideal Buyer?
There is a list of questions you will need to answer to get a full picture of your ideal buyer. First, who are the decision makers for your product or service? They are the ones that decide whether to invest in yours or not.
For example, a staff member can be hired to look for which exercise machines to buy for their gym. But it’s the gym owner who will decide if they should buy it or not. So, in the end, it’s the gym owner that you have to first reach with an offer and then persuade them to buy your equipment.
The next question you need to answer is “Who are the bigger spenders in the population of my target customers?” An ideal buyer is often someone who not only has the ability to pay but also willing to invest. This is true whether you are in a B2B or B2C industry.
Back to the gym example, which one would you have as an ideal buyer? Someone who owns only one gym? Or someone who’s planning to open a franchise?
Therefore, your offer must be written that speaks to the actual ideal spenders.
Creating Your Offer
When writing your offer, you will need to list down your product or service’s unique selling point, the big promise and major pain point.
Have you listed them down? Good.
Now try writing down your offer like this: (Big Promise) through (Unique Selling Point) without (Major Pain Point).
Then let’s apply it in one example: Eliminate pimples overnight through our De-Blemish Formula without scarring.
We can arrange this offer to be shorter for scroll ads or short videos: (Big Promise) without (Major Pain Point).
So it can be: Eliminate pimples overnight without scarring.
This way, if you’re still trying to figure out your unique selling point, you can still make a compelling offer.
If you need to identify your ideal buyer before you can write your offer, you will need to write your offer to get your call-to-action (CTA).
Your CTA isn’t just “Buy Now” or “Sign Up.” It’s also your headline above the buyer’s form and your closing statement. Armed with your offer, you need to reinstate the promise in the last stages of your sale to reinforce their decision that your product or service is the solution that they are looking for.
If we’re going to use the offer sample above, we can create a CTA in the closing statement as: Redness, underground pimples, wide pores -our product solves it all. Are you ready to have glowing skin free from dark spots? Take the next step and fill out your order form below.
Making Effective Sales Funnel Offers
A sales funnel is your buyer’s journey in encountering, choosing and purchasing your product or service. Having a sales funnel toolkit that generates leads is vital to increasing sales. Therefore, keep in mind to improve your offer in your sales funnels to catch their attention firsthand. You can also get ready-made sales funnels customized for your business with RocketFuel. Get a free consultation to start today.