Building a successful sales funnel is an essential part of any business’s growth strategy. A sales funnel is a marketing model that outlines the journey a potential customer goes through before making a purchase. It helps you identify where potential customers are dropping off, so you can make adjustments to your sales process and increase conversions. The essential steps to building a successful sales funnel depends on answering these questions:
Who’s Your Target Audience?
Suppose your product is women’s fashion. Which demographic is your target audience? Those in their 20s would have a different preference of fashion wear than those in their 30s and 40s. Even these age groups have different spending habits that you want to reflect on. Older age groups would have more money to spend as they have a more stable income. As you answer the questions and sketch your ideal target audience, the better you would understand them for sharper targeted marketing.
What is Your Offer?
In this digital age, everything is vying for your attention. The same situation goes for your ads with whom a potential customer would only give less than 90 seconds to decide if your offer is worth looking into. That is why your offer must make a big promise associated with your product or service encapsulated in one line of a sentence. Once you’ve written your offer in a big promise that sticks in the mind, you can use it in every form of your marketing.
For example, “We sell pet brushes for cats” doesn’t have as much ring as “We sell showcat-standard brushes guaranteed to remove 99.9% loose fur and dirt.”
What is Your Call-to-Action?
Do you want potential customers to sign up for an appointment with you or buy your product? Whatever your desired action is, this is now your goal in every form of marketing in every stage of your sales funnel. Did you make a video on knee exercises? Don’t forget to remind viewers to click on the link below to buy your knee support wrap. Are you planning to create an email marketing for sports doctors on new studies? Don’t forget to associate it to your knee support wraps which they can buy with the link you’ve included in the email. And so on and forth in following proven strategies for sales funnels.
Building a Successful Sales Funnel Step-By-Step
All in all, these are basic steps that are easy to remember. A sales funnel is basically a triad of steps including defining your target audience, creating a compelling value proposition, and creating strong call-to actions. Later on, you will have to test and refine your sales funnel on an ongoing basis for ensuring it is always optimized for maximum impact.
By following these steps and staying up-to-date on the latest best practices, you can build a successful sales funnel that drives more conversions and grows your business. You can also cut costs, time and effort by hiring an experienced sales funnel agency with proven strategies. Consult with RocketFuel today to get winning sales funnels tailored for your business.