LinkedIn Sales Navigator is a powerful tool for lead generation. It allows you to find, connect with, and nurture leads on the world’s largest professional networking platform. With its advanced search features and targeted lead recommendations, Sales Navigator makes it easy to find and engage with potential customers.
For this article, we would be learning the advantages of LinkedIn Sales Navigator for generating leads. By the time you reach the end of this article, we hope to have enlightened you on how you can use LinkedIn Sales Navigator in increasing your sales.
Keep Lists of Leads and Accounts
Sales Navigator allows you to save leads and accounts, so that you can easily keep track of your prospects and continue to nurture them over time. You can also keep track of your interactions with leads, such as emails and calls, so that you can stay organized and on top of your lead generation efforts.
For example, a lead you were nurturing went silent for about a week or more. You’ve followed up on them twice. By then, they responded. But in those two weeks, you have been busy with other tasks. Having a record of emails and calls with said lead can let you continue where it had stopped.
Get Lead Insights
In addition to its lead generation capabilities, Sales Navigator also offers a number of other features that can help you close deals and grow your business. For example, Sales Navigator can show you insights about your leads, such as their job changes, new projects, and company updates, so that you can stay informed about your prospects and tailor your sales pitch accordingly.
Find Common Connections with Your Leads
Sales Navigator also offers a feature called “TeamLink” and “TeamLink Plus” which allow you to see the connections you have in common with your leads and prospects, giving you an insight into potential introductions and warm leads. Furthermore, it also provides the ability to join groups and participate in conversations relevant to your industry, giving you an opportunity to establish yourself as a thought leader and generate leads through your industry expertise. Sales Navigator is a must-have tool for any sales professional looking to generate leads and close deals on LinkedIn. Mentioning common connections also generates trust and encourages engagement within the network.
For example, if you’re from a sales team who has a colleague working on the same IT team your lead used to work for, your lead is more likely to trust and talk to you.
Generating Leads with LinkedIn Sales Navigator
In conclusion, LinkedIn Sales Navigator is a powerful tool that can help you find, connect with, and nurture leads on LinkedIn. With its advanced search features and targeted lead recommendations, Sales Navigator can help you save time and find highly targeted leads that are most likely to be interested in your products or services. Additionally, its ability to save leads, track interactions and use InMail to reach out to leads directly, makes it a great tool for your sales team to close deals and grow your business. To further maximize your sales with LinkedIn, you can get proven strategies with us. Schedule a call with RocketFuel today.