Account-Based Marketing Services for High-Value B2B Deals
When a handful of big accounts could change your year, you can’t wait for them to fill in a form. We choose the accounts with you, watch for buying signals and reach every person who has a say in the decision.
What is account-based marketing?
Account-based marketing (ABM) flips the usual approach. Instead of attracting lots of leads and hoping some are a good fit, you start with a short list of companies you’d most like to win, then aim all your marketing and outreach at them.
It suits B2B deals where several people sign off on a purchase: the founder, the head of the department, finance and the people who’ll use what you sell. ABM makes sure each of them hears from you, with a message that fits their role.
Why ABM works for big B2B deals
No wasted effort
Every email, message and ad goes to a company you actually want.
You reach the whole buying group
Deals don’t stall because only one contact knew who you were.
Sales and marketing pull together
Everyone works from the same list of target accounts.
Timing gets better
Buying signals show which accounts to contact first.
Using intent data for ABM
A target account list tells you who to go after. Intent data tells you when. We watch for signs that an account is researching a problem like the one you solve, such as reading about it online or visiting your website, and move those accounts to the top of the list.
This means outreach lands while the company is actively looking, not six months before or after.
How our account-based marketing services work
Pick the accounts
We agree your Ideal Prospect Profile and build a list of target accounts with you. We aim to cover about 70% of your total addressable market (TAM).
Map the buying group
We identify the decision-makers and influencers at each account.
Read the signals
Intent data shows which accounts are in the market now.
Reach every decision-maker
Cold email and LinkedIn outreach written for each role, not one generic message.
Stay in view
Google, Facebook and Instagram ads aimed at B2B buyers, with LinkedIn-level targeting for less, plus retargeting so the accounts keep seeing you between messages.
Book the meeting
Interested contacts are qualified and booked onto your calendar.
Report by account
You see how each target account is engaging. You get weekly reports on all KPIs across all campaigns.
What’s included
- Target account list built by hand from your Ideal Prospect Profile
- Buying group mapping at each account
- Intent signals to prioritise accounts that are in the market
- Personal outreach by email and LinkedIn
- Meetings booked for you
Who ABM is for
ABM fits B2B companies that:
- Sell high-value deals, where one new account is worth a lot
- Can name the companies they’d most like to win
- Sell to a buying group, not a single person
- Have a sales cycle long enough that staying in view matters
Not a fit: low-cost offers or businesses that need hundreds of small customers. For those, broader outbound lead generation usually makes more sense.
What’s the difference between ABM and lead generation?
Lead generation casts a wider net and qualifies the people who respond. Account-based marketing starts with a short list of named companies and focuses everything on them. Many B2B companies use both.
How many accounts should an ABM campaign target?
We target about 70% of your total addressable market (TAM), so the list covers most of the companies that could buy from you.
Which ad platforms do you use for ABM?
We use Google, Facebook and Instagram ads aimed at B2B buyers, with LinkedIn-level targeting for less, alongside personal LinkedIn outreach to each decision-maker.
What is ABM intent data?
It’s information that shows which of your target accounts are researching a problem like yours right now, so you can contact them while they’re looking.
Is ABM worth it for a smaller B2B company?
It can be, if your deals are big enough that winning a few accounts makes a real difference. On a call we’ll tell you honestly whether ABM or broader outbound fits better.
Win the accounts that matter most
Bring us the list of companies you’d love to win and we’ll show you how we’d go after them. No commitment required.
Book a Call →Risk-free first month on every service