B2B Intent Data: Reach the Companies Already Looking for What You Sell
Most cold outreach goes to companies that aren’t shopping. We use buyer intent data to find the ones that are, then put your message in front of the people who make the decision.
Risk-free first monthOn every service · 100% satisfaction guaranteeWhat is B2B intent data?
B2B intent data is a set of signs that a company is actively looking into a problem or a type of product. When people at a business read about a topic, compare suppliers or visit pages about a solution, those actions leave a trail. Put together, they show which companies are likely to be in the market right now.
Examples of intent signals: visits to your own website, including which pages they looked at; a jump in research on topics linked to what you sell; and changes at a company that often come before a purchase, such as a new leader, new hires or growth. We use two sources. Topic-level intent shows companies and decision-makers who are actively researching topics tied to your offer. We can filter it by seniority and industry, it is refreshed daily, and it only counts activity from the last 14 days. Company buying signals include hiring for sales or marketing roles, funding, press releases, new sales or marketing leaders, and RFQs and RFPs.
Why timing matters more than volume
Sending more emails to more people rarely fixes a weak pipeline. Reaching a company in the weeks when it is actually looking for a solution gives your message a reason to land. Intent-based marketing helps your team spend its time on accounts that are more likely to want a conversation, instead of working through a cold list from top to bottom.
Most cold outreach goes to companies that aren’t shopping.
Sending more emails to more people rarely fixes a weak pipeline.
Working a cold list from top to bottom wastes your team’s time.
How our intent data service works
Agree your ideal prospect
We build your Ideal Prospect Profile together: industries, company size, job titles and the problems you solve.
Pick the signals, find the accounts
We choose the intent signals that best match your buyers and match them to companies that fit your profile. We use two sources: topic-level intent (companies and decision-makers researching topics tied to your offer, refreshed daily and limited to the last 14 days) and company buying signals (hiring for sales or marketing roles, funding, press releases, new sales or marketing leaders, and RFQs and RFPs).
Find the right people
We identify the decision makers and influencers at each account.
Reach out and book the meeting
Your message goes out through cold email, LinkedIn outreach or ads, written around what the account is researching. Interested prospects are qualified and booked onto your calendar.
What’s included
One team behind it: data, copy, outreach and ads specialists working on your campaigns.
Companies showing signs they’re in the market, filtered to your Ideal Prospect Profile.
Decision makers at each account, not just a company name.
Outreach written around the topic each account is researching.
See which companies visit your site, so we can reach the right people while they’re still looking.
Which accounts are showing interest and what happened when we reached out. Reports are weekly.
Who intent data is for
B2B companies selling high-value products or services with a considered buying process; sales teams tired of cold lists where most people aren’t ready to buy; founders and sales leaders who want to know which accounts to call first; and companies with a clear target market (intent data works best when you know who your buyer is).
companies that sell to other businesses
in revenue, our ideal client
companies too
Consumer businesses, or businesses that sell low-cost, one-off products.
What is buyer intent data?
Buyer intent data shows which companies are researching a problem or a type of product, based on their online activity. It helps you spot businesses that are likely to be looking for a solution like yours.
Is intent data the same as a lead list?
No. A lead list tells you who fits your target market. Intent data adds timing: which of those companies are showing signs they’re looking right now.
Do you sell intent data?
Intent data is included in every package, along with your account lists. We use it to run your outreach and book meetings.
Does intent data mean a company will buy?
No. It means a company is showing interest in a topic. It’s a sign to reach out sooner and with a more relevant message, not a promise of a sale.
Can you use intent data with our existing outreach?
Intent data is included in every package, along with your account lists. Yes. The lists can go to your own sales team through a daily feed, and we connect to whatever CRM you use.
Talk to the companies that are already looking
Book a call and we’ll walk you through how intent data could fit your market and your sales process. No commitment required.
Book a Call →Risk-free first month on every service