Outbound Lead Generation: Meetings With the Buyers You Choose
We find the companies that fit your Ideal Prospect Profile, reach the decision-makers by cold email and LinkedIn, handle the replies and book qualified sales meetings on your calendar. You close the deals.
Each booked meeting is backed by our 100% satisfaction guarantee. Risk-free first month on every service.
What is outbound lead generation?
Outbound lead generation means you choose the companies you want as clients and reach out to them first, instead of waiting for them to find you. For B2B companies with high-value deals, it’s the most direct way to start conversations with decision-makers who aren’t searching yet.
Done badly, outbound is mass email to bought lists. Done well, it’s short, personal outreach to a hand-built list of people who match your best clients, with a clear reason to talk. That’s the only kind we run.
For the bigger picture, including inbound channels, see our B2B lead generation strategy guide.
Outbound lead generation services, done for you
Ideal Prospect Profile
Together we define who you want to meet: company size, industry, job titles and the problems you solve.
Hand-built lists
We build your prospect lists by hand from that profile, so outreach only goes to the right people.
Cold email
Short, personal emails and follow-ups written by our copywriters. Every mailbox is warmed up for 2 weeks before a campaign starts, and each mailbox sends up to 30 emails a day. Read our guide to cold email deliverability.
LinkedIn outreach
Connection requests and messages to the same decision-makers, so they hear from you in more than one place.
Reply handling
We manage replies and follow up with interested prospects.
Appointment setting
Qualified prospects are booked straight onto your calendar.
Intent data
Signals that show which accounts are researching a problem like yours, so we can reach them first.
A team behind it
Strategy, copy, outreach and data specialists working on your campaigns together.
How our outbound prospecting works
Strategy call
We learn your offer, your best clients, your deal size and how you sell.
Targeting
We agree your Ideal Prospect Profile and build your lists by hand.
Build
We write the emails and LinkedIn messages and set up the email tools and automation. Your Client Machine™ is built within the first two weeks.
Launch
Outreach goes live and replies start coming in.
Meetings
We handle replies and book qualified prospects onto your calendar.
Improve
We test messages and targeting every month to book more of the right meetings.
Who outbound lead generation is for
Outbound works best for B2B companies that:
- Have a proven offer
- Are roughly $1M–$50M in revenue (we also help larger and smaller companies)
- Rely too much on referrals, or have a pipeline that rises and falls
- Have a founder or salesperson ready to take the meetings
Not a fit: businesses that sell to consumers, or offers with a low customer lifetime value, where the cost of reaching each buyer outweighs what a new client is worth.
Outbound sales agency or in-house team?
You can build outbound yourself: hire and train sales development reps, buy data and sending tools, set up inboxes and write the sequences. It works, but it takes months before you know whether it’s working.
An outbound sales agency gives you the whole system from the start, run by people who do this every day. If you’d rather keep a dedicated person on your accounts, our outsourced SDR team does the prospecting, follow-up and booking an in-house rep would do. We compare both routes in outsourced lead generation vs in-house SDRs.
Every booked meeting is backed by our guarantee
Because your lists are hand-built from your Ideal Prospect Profile, we only book meetings with people who match it. Each booked meeting is backed by our 100% satisfaction guarantee.
B2B Cold Email Agency – Campaigns That Book Meetings
A cold email agency for B2B: list building, copy, sending setup and replies handled for you, so qualified prospects end up booked on your calendar.
Explore → ServiceLinkedIn Outreach Agency for B2B Lead Generation
LinkedIn outreach for B2B: profile setup, targeting and messages that start real conversations with decision-makers and turn them into booked meetings.
Explore → ServiceB2B Appointment Setting Services – Meetings Booked
B2B appointment setting services that put qualified sales meetings on your calendar. We find the buyers, start the conversations and book the calls.
Explore → ServiceOutsourced SDR Team for B2B – Sales Development as a Service
Outsourced sales development for B2B: a trained SDR team that prospects, follows up and books meetings, without the cost and time of hiring in-house.
Explore → ServiceBooked B2B Sales Meetings, 100% Satisfaction Guarantee
We set the meetings, you close the deals. Qualified B2B sales meetings booked on your calendar, with our 100% satisfaction guarantee on every meeting.
Explore → ComparisonCold Email vs LinkedIn Outreach: Which Works for B2B?
Cold email vs LinkedIn outreach for B2B: reach, reply rates, effort and risk compared, plus when to run both together for more booked meetings.
Read →What’s the difference between outbound and inbound lead generation?
Outbound means reaching out first to the buyers you choose, by cold email and LinkedIn. Inbound means attracting buyers who find you, through ads, content and SEO. Our outbound service can run on its own or alongside inbound channels.
Do you sell lead lists?
No. We build your lists by hand and use them to run your outreach. You get conversations and booked meetings, not a spreadsheet to work through yourself.
Will outbound outreach hurt my domain’s reputation?
We warm up every mailbox for 2 weeks before a campaign starts, and each mailbox sends up to 30 emails a day. Our cold email deliverability guide explains the steps that protect a sender’s reputation.
Start conversations with the buyers you want
Tell us who you want to meet and we’ll show you how we’d reach them. Ask how the risk-free first month works. No commitment required.
Book a Call →Risk-free first month on every service