Generative Engine Optimization Services: Get Found in AI Answers
B2B buyers now ask ChatGPT and Perplexity which suppliers to look at. Our generative engine optimization services help those tools understand your company, trust it and include it in their answers.
Risk-free first monthOn every service · 100% satisfaction guaranteeWhat is generative engine optimization?
Generative engine optimization (GEO) is the work of making your company easy for AI tools to find, understand and recommend. When someone asks an AI assistant a question, it builds an answer from pages it can read and sources it trusts. GEO makes sure your website and your reputation give it clear, accurate material to work with.
It builds on good SEO, but the goal is different. SEO aims for a click from a list of results. GEO aims for your company to be named, described correctly and linked in the answer itself.
Why B2B companies need to show up in AI answers
A question like “best payroll software for mid-size firms” can get a written answer that names suppliers, not just a list of links.
Buyers can build shortlists with AI.
Not every answer leads to a click. Buyers can take in the names an answer mentions without visiting a single website.
Being left out is invisible. If your competitors are named and you aren’t, you lose deals before you know they existed.
How our GEO service works
AI answer audit
We ask the main AI tools the questions your buyers ask and record who gets mentioned, what is said about you and where the answers come from.
Fix the basics
We make sure AI tools and search engines can reach and read your pages, and that your company, services and markets are described clearly and consistently.
Answer-first content
We write or rework pages so they answer buyer questions directly, plus clear, fair comparison and category pages. See B2B content marketing.
Track and adjust
We re-check the same questions over time and report on where you appear. We use our own proprietary software, with the same method as our AI visibility audit.
What’s included
One team across SEO, content and strategy.
A clear picture of how AI tools describe your company and your competitors today.
A fix list for your site, in priority order.
New and improved pages written to answer buyer questions.
Weekly reporting on where your brand appears in AI answers.
Joined-up work with our B2B SEO team, so search rankings and AI answers support each other.
Who GEO is for
B2B companies whose buyers research before they talk to sales; firms in crowded categories where shortlists decide who gets the call; companies with useful content that don’t show up when buyers ask AI tools for options; and marketing and sales leaders who want to know what AI tools are telling buyers about them.
companies that sell to other businesses
in revenue, our ideal client
companies too
Businesses that sell to consumers, very early startups and companies with a low customer lifetime value.
What’s the difference between GEO and SEO?
SEO helps your pages rank in search results. GEO helps AI tools like ChatGPT and Perplexity understand your company and include it in their written answers. They overlap a lot, and strong SEO is the base GEO is built on.
Can you guarantee my company will appear in ChatGPT or other AI tools?
No. Nobody controls what AI tools say, and anyone promising a set placement can’t back it up. What we can do is give those tools clear, accurate and trusted material about your company, and track the results.
Do I need SEO as well?
Usually, yes. AI tools lean on the same signals that help pages rank: clear content, a site that’s easy to crawl and a good reputation. We run GEO alongside B2B SEO.
Find out what AI tools are saying about you
Book a call and we’ll talk through the questions your buyers ask and where your company stands today. No commitment required.
Book a Call →Risk-free first month on every service