Ideal Client Profile Questionnaire
Please provide a brief description of your Ideal Client.
1. DEMOGRAPHICS
Age
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Gender
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Job Title
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Number of employees
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Industry
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Location
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Other details?
2. WANTS, GOALS, AND DESIRES
Provide an overview of this client's goals in life or at work - specifically how they pertain to your business
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3. BEHAVIORS AND TENDENCIES
Outline a few of the client's daily habits and activities - specifically those that may pertain to your business.
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4. MARKETING DIRECTION
What channels will best reach this client profile?
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Will promotions entice this customer, and if so, what kind of promotions?
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What specific channels and promotions are not suited to this customer?
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What new products, services, or updates would attract this customer?
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Other details?
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Comments
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