B2B Website Visitor Identification: Turn Anonymous Visits Into Meetings
Most companies that visit your website leave without filling in a form. Website visitor identification shows who they were, the person and their company, so you can reach them while they’re still interested.
Most of your best visitors never fill in a form
B2B buyers do a lot of research before they talk to anyone. They read your service pages, look at case studies and compare you with other suppliers, often more than once. Most leave without getting in touch, and you never find out who they were.
That’s a missed opportunity. A company that has just spent ten minutes on your site is far more likely to want a conversation than a name on a cold list.
What is website visitor identification?
Website visitor identification matches visits to your site with the people and companies behind them. Instead of “42 anonymous visitors”, you see who came, which business they work for, which pages they looked at and how often they came back.
It’s one type of B2B intent data: a sign that a company is actively looking at a solution like yours. For the wider picture, see what intent data is.
It names the specific person behind the visit, along with their company, their job title and their contact details, including cell phone numbers. We deliver them to you in a daily feed or straight into your CRM.
How we turn visits into meetings
Set up
A tracking code is added to your website. We install the tracking code on your website, or give it to your developers to install. Your website’s privacy notice should explain the tracking, and visitors should be asked for consent where the law requires it.
Identify
We see which companies are visiting and what they’re looking at.
Filter
We keep only the companies that match your Ideal Prospect Profile, so you don’t chase students, competitors or tiny firms.
Find the right people
We identify the decision-makers at each company that fits.
Follow up
We reach out through outbound lead generation with a message that fits what they were looking at, without being creepy about it.
Book the meeting
Interested prospects are qualified and booked onto your calendar. AI agents can follow up and book around the clock.
What’s included
A list of companies that visited
, filtered to the ones that fit your ideal buyer
Which pages they read
, so outreach can lead with what they cared about
The right contacts
at each company, not just a company name
Outreach and follow-up
written and sent for you
Meetings booked
on your calendar when prospects want to talk
You get a daily feed through an API.
Who visitor identification is for
- B2B companies whose website already gets steady traffic from potential buyers
- Businesses with high-value deals, where one extra meeting a month makes a real difference
- Sales teams that want to know which accounts to contact first
Not a fit: sites with very little traffic (there’s not enough to identify), or businesses that sell to consumers.
Can you see exactly who visited my website?
Yes. We can name the specific person, along with their company, their job title and their contact details, including cell phone numbers. We deliver them to you in a daily feed or straight into your CRM. Visitor tracking should be explained in a privacy notice, with consent where the law requires it.
Is website visitor identification legal?
It can be, when your website’s privacy notice explains the tracking and visitors are asked for consent where the law requires it. Rules differ by place, so check the ones that apply to you.
How is this different from Google Analytics?
Analytics tools show you how many people visited and what they did, but not who they were. Visitor identification adds the person, their company, their title and their contact details, so you can follow up.
Will prospects know we saw them on our site?
Our outreach leads with the problem you solve, not with “we saw you on our website”. The aim is a timely, relevant message, not one that feels like being watched.
Do I need a lot of traffic?
It helps. The more relevant companies that visit, the more there is to follow up. If traffic is low, we can pair this with outbound lead generation to a hand-built list.
Find out who’s already looking at you
Book a call and we’ll show you how visitor identification could fit your site and your sales process. No commitment required.
Book a Call →Risk-free first month on every service