AI Visibility Audit: See How AI Tools Describe Your Brand
B2B buyers now ask AI tools which suppliers to consider. An AI visibility audit shows whether your company comes up, what’s said about you and your competitors, and what to fix first.
Your buyers are asking AI tools about you
When a buyer asks ChatGPT or Perplexity for “the best [your service] for [their industry]”, they get a short answer with a few names in it. If you’re not one of them, you may never make the shortlist, and you won’t see it happen in your analytics.
Worse, AI answers can be out of date or wrong about what you do. An audit shows you where you stand.
What is an AI visibility audit?
An AI visibility audit, sometimes called a GEO audit, tests the questions your buyers actually ask AI tools and records the answers. It shows:
- Whether your company is mentioned, and how often
- What the answers say about you, and whether it’s accurate
- Which competitors come up instead, and why
- Which websites and pages the AI tools draw on
It’s the first step of generative engine optimization: you can’t improve what you haven’t measured.
How the audit works
Agree the questions
We list the questions your ideal buyers ask when looking for a supplier like you.
Test them
We run those questions through the main AI tools. We ask the questions people are most likely to ask an AI when they’re looking for brands like yours, and we ask each one 100 times.
Compare
We record who gets mentioned, what’s said and which sources are cited, for you and your competitors.
Find the gaps
We look at why competitors come up, from content on their own sites to mentions on other sites.
Prioritise fixes
You get a short list of what to fix first. You see how many times out of 100 your brand is mentioned compared with your competitors, tracked over time with stats.
What you get from the audit
- The buyer questions tested and the answers each AI tool gave
- Where you’re mentioned, where you’re missing and what’s inaccurate
- How you compare with your main competitors
- The sources AI tools rely on in your market
AI visibility checker or full audit?
Quick AI visibility checkers can tell you whether your brand name appears for a few prompts. That’s a useful start, but it rarely tells you why, or what to do about it. A full audit looks at the questions that matter to your buyers, compares you with your real competitors and ends with a plan.
Who the audit is for
- B2B companies whose buyers research online before talking to sales
- Teams already investing in SEO who want to know how they show up in AI answers too
- Businesses that suspect AI tools are describing them wrongly, or recommending competitors
Not a fit: consumer brands, or businesses whose buyers don’t research suppliers online.
What does an AI visibility audit check?
It checks whether AI tools mention your company when buyers ask relevant questions, what they say about you, which competitors appear instead and which sources the answers rely on.
What is GEOAEOAI?
GEOAEOAI is RocketFuel’s own AI visibility software. It checks how often your brand comes up across the top 50 questions people would ask when they’re looking for a recommendation in your space. It then creates content to improve how often you’re recommended, and tracks your progress against your competitors over time.
Is a GEO audit the same as an SEO audit?
No. An SEO audit looks at how your site ranks in search results. A GEO audit looks at how AI tools answer questions about your market. They overlap, because AI tools often draw on pages that rank well, but they measure different things.
What happens after the audit?
You can act on the fixes yourself, or we can carry them out as part of our generative engine optimization service.
Find out what AI tools say about you
Book a call and we’ll talk through the questions your buyers ask and how an audit would work for your company. No commitment required.
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