Lead Generation for Marketing Agencies: Meet the Clients You Want
We find the marketing and business leaders who match your best clients, reach out by email and LinkedIn, and book qualified meetings on your calendar.
Every booked meeting backed by our 100% satisfaction guarantee. Risk-free first month on every service.
For agencies with high-value retainers
Most agencies get new clients through referrals and the founder’s network. That’s fine until the founder is busy with client work and the pipeline goes quiet, which is usually right when a big account ends. This page is for agencies that:
- Sell retainers or projects to business clients
- Win most new clients through referrals
- Know which industries and company sizes they serve best
- Have a founder or new-business lead ready to take first meetings
Why agencies struggle to win new clients
Client work comes first
When the team is busy delivering, nobody has time to prospect, so new business arrives in waves.
Founder-led selling doesn’t scale
If every new client depends on the founder’s network, growth stops when the founder runs out of time.
Every agency sounds the same
“Full-service, results-driven” doesn’t tell a buyer why you’re the right fit for their company.
Buyers are wary of agencies
Many have been let down before, so they want proof you understand their business before they take a call.
Outreach gives you a steady flow of conversations with the companies you want as clients, so new business doesn’t stop when the team is busy.
Decision-makers we can target for agencies
For marketing agencies, that usually means roles such as:
- CMOs, VPs and heads of marketing
- Founders and CEOs of companies in the size range you serve
- Sales and growth leaders, depending on what you sell
Our emails and LinkedIn messages lead with the results you deliver for companies like theirs, not a list of services. We confirm the exact titles, company sizes and industries with you before anything goes out.
How the Client Machine™ books meetings with marketing buyers.
Every channel works toward one goal: qualified meetings on your calendar.
We watch for signs that marketing buyers are in the market: hiring for marketing roles, a new marketing leader, a funding round, or research into the services you offer.
Researched, one-to-one email and LinkedIn messages to CMOs, marketing directors, founders and growth leaders, sent from your own LinkedIn and email so replies come straight to you.
Paid ads keep you in front of the same accounts, so your name is familiar before the first meeting.
Pages that rank on Google and get cited in AI answers when marketing buyers search for what you sell.
AI agents help research accounts, qualify replies and follow up quickly, with our team checking the work.
“Noticed [Company] is hiring for marketing roles right now. While that team is being built, an agency can keep campaigns moving, so I wanted to reach out.”
An illustration only. Real first lines are written from research on each prospect, never from a template.How it works
Strategy call
We learn your offer, your best clients and your sales process.
Ideal Prospect Profile
We agree the companies and roles to target and build the list by hand.
What’s included and our guarantee
Every engagement includes marketing automation and a CRM. Each booked meeting is backed by our 100% satisfaction guarantee. Every service comes with a risk-free first month.
- Outreach: hand-picked contact lists, personal cold email and LinkedIn outreach, and follow-up.
- Meetings: replies managed and qualified meetings booked on your calendar. Your package is built around your goals, and services can be combined.
- More ways to reach buyers: a sales video and landing page (sales funnel), paid ads and B2B SEO. You can combine these with outreach in a package built around your goals.
Isn’t RocketFuel an agency too?
Yes. We’re a B2B lead generation agency. Our job is to fill your calendar with meetings with the clients you want, so you can focus on doing great work for them.
Do you offer white-label outreach for my clients?
Yes. We offer white-label outreach for agencies, and you choose which services to white-label.
Can you target companies in our niche?
Yes. Industry, company size and job title are all part of your Ideal Prospect Profile, so if your agency specializes, the list follows that specialty.
Will we compete with RocketFuel’s own services?
No. You choose which of our services to use or white-label, so you can keep delivering the ones you already offer.
Who do you reach at a prospect company?
Usually the head of marketing or the founder, and sometimes sales or growth leaders, depending on what you sell. We agree the roles with you.
Talk to us about new clients for your agency
Tell us which clients you want more of. We’ll show you how we’d reach them.
Book a Call →Risk-free first month on every service